Arindam Chaudhuri - A Sandeep’s CULT is a brilliant book covering the dos and the don’ts for today’s CEOs

Management Guru Arindam Chaudhuri Dean Business School IIPM

Indian MP Priti Patel along with many other British MPs and Lords joined in to celebrate ‘India Rising’ as IIPM Think Tank and Planman launched two iconic books CULT and Indian Power Brands in the presence of global politicians, business tycoons, leaders and celebrities. Guy Kawasaki launched Arindam Chaudhuri and A Sandeep’s CEO guide CULT and Canadian MP Dr Ruby Dhalla launched Indian Power Brands in London recently.

CULT — a leadership and business strategy book written by management gurus, Arindam Chaudhuri and A Sandeep — smashes the dearth of business books with quite some aplomb, and more. Not only does this hard hitting 450 page CEO treatise devastate currently held notions on strategy and leadership at the top level, it also presents electrifying new global theories on how to build and manage transnational corporations.

While many management books forward premises and supposed solutions that are hypothetical at the worst and conjecture-driven at the best (especially those books that develop management theories mistakenly based just on what singular, well-known icons have followed), CULT supports each and every CEO leadership and business strategy that it presents — many of which the authors themselves have implemented in their personal CEO experiences — with massive secondary research and scholarly material. The book is a brilliant primer covering the dos and the don’ts for today’s CEOs of global corporations.

The book is concisely separated into two main focus areas — leadership and business strategy. The verbosity of the authors in brutally criticising today’s CEOs is commendable, with none of the accusations that the authors throw on today’s CEOs (some of who, the authors prove, are almost criminally destroying the organisation’s wealth) failing to miss its mark. At the same time, the authors leave no expenses in their praise for the sincerely committed CEOs, many who are named in the innumerable examples and research nuggets within CULT.

In this book, it is mentioned that if “research and development” is an immediate negative strategy, then “diversification” is a supremely positive one. If having “women CEOs” may bring down shareholders’ wealth, then ensuring that family businesses aren’t run by the successors of founding families, actually increases the same wealth. If “CSR” should never be practiced, then “celebrity endorsements” necessarily should be. The authors also specifically mention that CULT is meant for the hallowed class of CEOs of transnational corporations.

For starters, if they have invested their invaluable few pennies in the stock of any global company, this book provides them an immediate benchmark to rate their CEO (and the company) against the world’s best performing ones.

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Management guru Arindam Chaudhuri`s Delhi franchise will be called `Delhi Gypsies and Billionaires` in the upcoming i1 Super Series league, it was announced.

Planman Stars, a company promoted by Arindam Chaudhuri of IIPM, is the owner of the Delhi team in i1 Super Series and is expected to invest about USD 5-6 million in the league`s maiden year.

"Motorsports is as much a sport for the gypsies at heart as for the billionaires by style! The name is as much a tribute to Delhi, the city which is often referred to as Dilwalon ki Dilli, as to the city which boasts of the highest number of billionaires and is undoubtedly the style capital of India," Chaudhuri said in a statement.

"I believe sports greatly unite a community and a country over and above any differences that may exist in views, class and opinions. Nothing else can channelize the competitive spirit and passion of the youth in a more positive manner than sports.”

"That is what we aim to do through a new age sport like competitive motor racing, which has got high attention and is here to stay," Arindam added.

The i1 Super Series have already announced four franchises in Mumbai, Delhi, Hyderabad and Bangalore.

Bollywood superstar Shahrukh Khan is the owner of the Mumbai team while leading Tollywood superstar Nagarjuna took over the Hyderabad side.


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Desi Boyz Team perform at IIPM B School

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The caste and crew members of the upcoming film were at the institute's campus for a promotional event, performing on numbers from the flick and also giving out audio CDs to students

Make some noise for the Desi Boyz'- this was the line heard at IIPM, when the caste and crew members of the upcoming movie "Desi Boyz" gave a live dance performance at the campus on November 17.

Say cheese! (From left) John Abraham, Deepika Padukone, IIPM director Arindam Chaudhuri, Chitrangada Singh and Akshay Kumar at the promotion of the film Desi Boyz at IIPM campus.

The entire crew, including actors Akshay Kumar, John Abraham, Deepika Padukone and Chitrangada Singh, went full blast on stage on Desi Boyz numbers in front of a very enthusiastic crowd of students. One of the students in the audience said, "It was entertaining for us to watch a live performance by some of our favourite actors. It was an exhilarating performance."

The bikers' way
Both the male actors of the movie, Akshay and John, started with a dramatic entry by riding on their motorbikes at the campus and the excited crowd followed their movements. Their entry was followed by Deepika Padukone and Chitrangada Sen, who responded equally well to the cheering audience.

The crew, during their performance, gave out music CDs to the crowd, giving a personal touch to the promotion campaign. Prof Arindam Chaudhuri, director, IIPM Think Tank, said, "At IIPM, we love exposing our students to the lighter side of life constantly, for there is always a lot to learn from it! A first-hand interactive experience with four successful Bollywood icons would definitely inspire them to strive for greater heights in life. Akshay Kumar, of course was looking as fresh and young as many of our students."

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