Monday, June 13, 2011

GOP by Prof. Kamel Jedidi, Columbia University, New York

IIPM Professor Arindam Chaudhuri on 'OBAMA and OSAMA'

Prof. Kamel Jedidi (John A. Howard professor of Marketing at the Graduate School of Business, Columbia University, New York) visited IIPM Bhopal and delivered a lecture to students on “Customer-Centric New Product Development”.

Event Overview: with respect to its Global Outreach Program (GOP) a Guest Lecture has been organized by Planman HR Chief Executive Forum & IIPM Bhopal on Friday, April 22, 2011 at IIPM Bhopal where Prof. Kamel Jedidi (John A. Howard professor of Marketing at the Graduate School of Business, Columbia University, New York) delivered a lecture to students on “Customer-Centric New Product Development”.

In this lecture, he focused on various aspects of developing innovative products and services. He discussed the challenges of bringing to market elegant and efficient solutions to strong consumer needs; various steps of innovation process and state of the art frameworks, concepts and tools used by innovative companies to ensure new product success; different ideation templates and so on. The program aimed to provide the students an insight of identifying growth opportunities and generating new product ideas at the same time bringing the voice of customer in product design.
The Guest Lecture was highly motivating and inspiring to all students. All students actively participated in session and thus gained a lot of knowledge on Customer-Centric New Product Development. Prof. Jitendra Singh Chouhan (Associate Dean, IIPM Bhopal) felicitated Prof. Kamel Jedidi with a bouquet and a momento at the beginning and the end of the session respectively.

Visit below mentioned IIPM articles.
Arindam Chaudhuri: We need Hazare's leadership
IIPM: Indian Institute of Planning and Management
GIDF Club of IIPM Lucknow Organizes Blood Donation Camp

Professor Arindam Chaudhuri - A Man For The Society....
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Katrina Kaif: A British Indian Actress Born on July 16, 1984

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6 comments:

Sunil Bhardwaj said...

B-School Rankings

The institute has consistently been ranked amongst the top b-schools in India and has even broken past benchmarks by beating the famed IIMs in a few parameters regularly. Way back in 2002 however, the same news weekly mentioned in the beginning had ranked IIPM 18th across India. In 2003, it again ranked them, but gave them only one rank better, that is 17th across India - and this despite IIPM being in the top fifteen in all quantitative rankings and even 4th on industry interface. It was later found that the research agency, had wrongly used four qualitative rankings to push down IIPM's rankings to 17th. When IIPM complained, apparently to save face, the magazine released an upstart statement almost two years post the incident that IIPM was being taken out from the rankings because IIPM gave the wrong data! Not only was their statement three years too late (IIPM had been ranked high since 2002), but it also opened up a Pandora's box about how their research agency used to take money for advertisements from the same institutions he used to rank as revealed recently by The Sunday Indian magazine (along with a sting on the agency).

IIPM seems to have come out the winner in all this, with recent b-school surveys ranking them very high. In 2009, Zee Business survey ranked IIPM 5th overall (1st in Global Exposure - again ahead of all the IIMs - 5th in Industry Interface, 7th in Course Contents, 8th in Placements). The same year, India Today group's Mail Today ranked IIPM 1st in Placement Record, Quality of Faculty and Global Exposure, and 2nd in Student Development and Network and Infrastructure in the NCR region. Hindustan Times Best B-Schools of India ranked IIPM Delhi 9th overall in India amongst all private B-Schools in India.

sailaxmi said...

This type of celebrities or known person comes to motivating students is necessary. Because just providing academic knowledge is not enough. they need to practically visualization of the subject which helps them in future.

pramod singh kandasi said...

I reiterate again that it is not that I have anything against Obama personally – and I admire his leadership qualities that made him win in a land that is known for its racial discrimination! But given all that is past, I know for sure that Obama’s visit would not benefit India in any way, just like his becoming the President of America has not benefited Iraq, Afghanistan, Cuba, Africa and even his own homeland the United States of America!

suri said...

For more than 250 years, Columbia has been a leader in higher education in the nation and around the world. At the core of our wide range of academic inquiry is the commitment to attract and engage the best minds in pursuit of greater human understanding, pioneering new discoveries and service to society.

preeti said...

The Guest Lecture was highly motivating and inspiring to all students. All students actively participated in session and thus gained a lot of knowledge on Customer-Centric New Product Development. Prof. Jitendra Singh Chouhan (Associate Dean, IIPM Bhopal) felicitated Prof. Kamel Jedidi with a bouquet and a momento at the beginning and the end of the session respectively.

preeti said...

"This program examines how a company can grow organically through building long-lasting relationships with its customers," says Kamel Jedidi, John A. Howard Professor of Business and the program's faculty director. "As you progress in the program, you will start to grasp the concepts, strategies, metrics and organizational capabilities that are needed to successfully grow through customer centricity